Modeling of the Factors Affecting e-Commerce Use in Turkey by Categorical Data Analysis

e-Commerce use is a subject of study that has been frequently discussed in recent years. The aim this was to detect the socio-demographic and economic factors affecting e-commerce individuals Turkey. micro dataset obtained from Information Communication Technology (ICT) Usage Survey Households performed by Turkish Statistical Institute 2014-2018 employed study. Multinomial logistic multinomial probit regression analyses were data 129,643 individuals, who participated ICT 2014-2018, analyses. According analysis results, variables survey year, age, gender, educational level, occupation, income region household size detected be effective on online shopping. results indicated gradually increasing. It determined more educated young living relatively developed regions inclined Policies should also increase low over middle age. In particular, small medium-sized businesses (SMB) pay attention order their activities taking these situations into consideration. Indeed, how important found out epidemics/pandemics such as COVID-19, which causes people lock themselves at home countries.